Links of London which launched in 1990 is one of the most famous leading jewelry brands in the UK. It was founded by a couple Annoushka Ducas and her hunsband John Ayton. The big brand began with a story. Annoushka’s mother requested her to provide a pair of fish cufflinks which she wanted to gift her loyal restaurant clients. So Annoushka designed and manufactured a pair of sterling silver fish cufflinks for her mother.Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection, and Links of London was born.
What distinguished Links of London jewelry would be its founder’s unique LOGO. She tries to have something exciting and new to offer. They believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm. Also they bring us the element of personalisation and allow for engraving on jewellery, embossing on leather or freedom of choice at the charm bar. We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presentation and all of our items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.
Nowadays Links of London has earned a good reputation for innovative and affordable luxury gifts and jewelry. It is an award-winning British jewelry design group offering a tightly edited selection of nonpareil pieces.