H&M, but also to create popular fashion. Company for fast moving consumer goods, fashion way will pop as perishable foods, must pay attention to the preservation, striving to minimize inventory, and make a new source of supply. In order to achieve this efficiency, will lead time (H&M from a dress design to sell by the time required) to about 20 days, but the most companies will have several months or even a year of time.
H&M ability at any time with advanced product launch, they pop stars are often used to create effects, such as popular celebrity design clothing, attract the. In addition, every state and H&M storefront, this paper respectively analyzes each clothing sales sells products, when customer needs, increase production, also let immediately goods supply more smoothly. Every day, every store up to purchase the need of consumer products.
The product is diversified H&M shop in men and women and children’s popular consumers provide basic dress, still selling cosmetics. The average price of clothing store in only 18 dollars. H&M, only to satisfy consumers parity every year, even every season to shop to buy a new product. This marketing strategy for those aged 15 to 30 hope can always chasing fashion attractive female consumers.
In order to reduce cost, maintain par strategy, without their own H&M garment factory, production completely outsourcing. In order to get the best price, the factory H&M filipina-american, these factories worldwide distribution 21 minimum wage countries. Because of cost control, the products of the company are proper price is low, c.m remained at about 53. Finally, is covered by a H&M, through advertising to consumer advertising to direct vision, hearing, the most straightforward transfer price information to consumers.
H&M fashion road2
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