Boucheron has a 150 years legacy in designing precious gems, jewelry, watches and perfumes. Boucheron is known for its rich and high quality creations. It was founded by Frederic Boucheron in 1858. He was considered a pioneer among jewelers. He was also the first to create a wrist watch with engraved diamonds. His superb innovative art of introducing nature into jewelry which is called the Art Nouvean style became a talk of the jewelry industry.
Boucheron created beautiful pieces of art which included modern jewelry, new watch models and perfumes to suit the contemporary lifestyle. His creation was popular all over the world.
By 1920, Boucheron had introduced the dangling earring to the world as well as the concept of white jewelry, which involved setting diamonds in platinum. He also designed crowns and other jewels for a number of queens and princesses.
In 1988, the jewelry house expanded to offer its own perfume. The perfume, which is recognized as being the first parfum bijou, was created in an attempt to capture the same craft and spirit that is used in each of the jewelry pieces the house creates. The perfume was such as success that the line was expanded in 2005 to include additional scents. Some of their most well known fragrances include Jaipur, Jaipur Saphir, Boucheron Pour Homme, Trouble, and Initial.
In 2000, the Gucci Group acquired the company. Some of the more recent perfume releases that have taken place since this acquisition have included Trouble Eau Legere and Jaipur Homme Fraicheur in 2006. All of these scents are available through major department stores and online fragrance distributors.
In 1858, Frédéric Boucheron founded his own jewellery house and opened a boutique in the highly fashionable Palais Royal district of Paris. The luxurious boutique quickly attracted a prestigious clientele. Over four generations, the family business grew into one of the world’s best-known fine jewellery brands. In 1893 Boucheron was the first jewellery store to open a boutique on the Place Vendôme, a neighbourhood known for its urbanity and elegance. In this century, while remaining true to its unique tradition and legacy, Boucheron has become a name synonymous with aggressive and luxurious modern jewelry designs.
Since being founded in 1858, the company has been responsible for the creation of a number of various jewelry and watch pieces. During his lifetime, Frederick Boucheron was considered to be a pioneer in the industry as he experimented with various metals and gems in order to create new and innovatively exquisite pieces. Among his most notable achievements were the experiments he performed on diamond engraving, which was the groundwork that led to the “nature” style of Art Nouveu in the 19th century that featured snake, dragonfly, and butterfly images as well as other animal figures of a symbolic nature. He has also been credited as being the first person to design the wristwatch, as it is known today.
He was also the first jeweler to open at the prestigious Paris square of Place Vendome, which he did 25 years after founding the company. The company remains one of the most famous and respected French jewelry enterprises in the world. In addition, the jewelry house continues to be renown for its creativity and know-how.
