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Their Popularity of Cartier Jewelry

  • Posted on May 14, 2009 at 4:43 am

The three generations equally helped out to increase the production and Cartier stores were opened in cities like London and New York shortly. They even managed to spread the business in places like Cannes and Monte Carlo between the world wars. Later, Cartier outlets were opened in Moscow, Gulf countries, Hong Kong, Geneva and Munich. Their models named Baignoire, Tonneau and Tortue are still in vogue.

There are quite a few reasons why Cartier Jewelers has such a good name in this area of retail services. The first reason deals with their longstanding work in the jewelry manufacturing area. Cartier jewelry has been around for over 150 years and has gotten even better with age. Louis-Francois Cartier, the mastermind and namesake of Cartier jewelry, started crafting his own jewelry in 1847 in Paris, France. From that time forward, he made lovely jewelry items, opened his own store and created a name for himself and his family. Having a jewelry item from a company which was created long ago and has a wealth of experience in the jewelry area is a highly attractive characteristic and one which makes Cartier a popular choice.

The unique feature of Cartier watches is its reference numbers, which is a four-digit code stamped on the base of the watch. This prevents the duplicate models being sold in the market. The humble beginning of Cartier has grown into a multinational organization. The elegance and fine quality makes it all time favorites of all including celebrities as well.

Cartier Jewelry

  • Posted on May 14, 2009 at 4:40 am

In the world of jewelry, there are certain jewelers and jewelry stores which stand out from the rest. Cartier is one such company which is truly world-renowned and has so much to offer with regard to their jewelry line. The following will detail the reasons behind the Cartier phenomenon and show why this jewelry company is able to sell their items at higher prices than some of their competitors in the field.

An ancillary unit of Compagnie Financiere Richmont SA, Cartier is a well-known manufacturer of timepieces and other jewellery. His masterpieces include the world famous “Bestiary’’ and the earliest handy wristwatch ‘Santos’ for men.

The history of the designer label Cartier dates back in the middle half of ninetieth centaury, the founder being a French man Louis Francois Cartier. His son Alfred and grandsons Louis, Pierre, Jacques took charge of the administration and made this as a renowned brand name of Cartier.

What about the after-WW2’s Cartier

  • Posted on April 23, 2009 at 11:45 am

As known to us all, the World War 2 ended in 1945, and during the war, nearly every company have been strucked by this storm, but what about the Cartier SA?

After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques’s son), Claude Cartier (Louis’s son), and Marionne Claudelle (Pierre’s daughter) — who respectively headed the Cartier affiliates in London, New York and Paris — sold the businesses.

 

In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of “Les Must de Cartier” (a staff member is said to have said “Cartier, It’s a must!”[1] meaning something one simply must have) in collaboration with Alain Dominique Perrin, General Director, began introducing new products representative of the status and quality of the Cartier of the past. In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating “Cartier Monde” uniting and controlling Cartier Paris, London and New York.

The history of Cartier

  • Posted on April 23, 2009 at 11:39 am

Cartier was founded in Paris in 1847 by Louis-François Cartier .At that time he took over the workshop of his master. In 1874, his son Alfred Cartier took over the administration of the company, but it was Alfred’s sons Louis, Pierre and Jacques, who were responsible for establishing the world-wide brand name of Cartier.

 

In 1904, the Brazilian aviator, Alberto Santos-Dumont complained of the unreliability and impracticality of using pocket watches while flying to his friend Louis Cartier. Cartier rose to the challenge, designing a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier’s many clients. Thus, out of this timeless design, the “Santos” was born. This was the first men’s wristwatch (Patek Phillipe made the first wristwatch, but for a woman and as a one-off).

 

Louis retained responsibility for the Paris branch, moving to the Rue de la Paix, in 1899. He was responsible for some of the company’s most celebrated designs, like the mystery clocks(a type of clock with a transparent dial and so named because their works are hidden), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful “Tutti Frutti” jewels.

 

In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. By this time, Cartier had branches in London, New York and St. Petersburg and was quickly becoming one of the most successful watch companies in the world. The introduction of the Baignoire and Tortue models (both of which are still in production today) took place in 1912, followed by the Tank model’s debut in 1917. In 1932, they manufactured a watertight watch made especially for the Pasha of Marrakesh.

 

In 1917, inspired by the newly introduced war machines on the Western Front, Louis Cartier designed the most notable Cartier watch, the Cartier Tank watch. This line too has survived, with over thirty varieties now being made.

What is Cartier?

  • Posted on April 23, 2009 at 11:36 am

Cartiers is a French jeweller and watch manufacturer. It is a subsidiary of Compagnie Financière Richemont SA. The corporation carries the name of the Cartier family of jewelers whose control ended in 1964 and who were known for numerous pieces including the “Bestiary” (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Yadavindra Singh the Maharaja of Patiala and in 1904 the first practical wristwatch, the “Santos.” Cartier SA is headquartered in Paris.

 

The company has a long and distinguished history of serving royalty, as well as stars and celebities. One Prince of Wales hailed Cartier as “Joaillier des Rois, Roi des Joailliers” (Jeweller to Kings, King of Jewellers”). Cartier received an order for 27 tiaras for the coronation of the future King. King Edward VII was crowned in 1902 and in 1904 he honoured the Company with the Royal warrant of supplier to the Royal Court of England. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and finally Albania, and also from the House of Orleans and the Principality of Monaco.